Organisational behaviour of ‘Breadtalk’ Essay

Question 1: What is Corporate Social Responsibility and how could this influence the organisational behaviour of ‘Breadtalk’? Corporate Social Responsibility (CSR) is where corporations or organisations are obliged to inter-relate their businesses with behaving in ethical and moral ways. It is where such corporations have notions towards having responsibility to the society that upholds them. Examples of ethical and moral ways varies from giving back to needy groups in terms of monetary funding and healthcare, to integrating CSR strategies directly into the business tactic of an organisation. By means of integrating is having â€Å"employee-friendly human resource policy where safety in workplace, social security benefit, flexible office hour, recreation and other benefits are included† (cited in The Financial Express, 2010). ‘Breadtalk’, well-known for its commitment in providing the best for its customers in different countries, have given back to the society and providing internal support throughout its company. ‘Breadtalk’ continuously provides on-the-job training and supervision for its employees, awarding opportunities for head departments to hold higher positions abroad; such as overseeing business processes. Having close human relations have forged strong ties into branching out its brand even more till ‘Breadtalk’ now operates across 17 countries and all of which are carefully chosen locations. Overseas operations are guarded by key players who are chosen with good qualifications and competent ones that work well with other key players in the company. In commemorating its 10th birthday, ‘Breadtalk’ donated $50,000 to needy school children of The Straits Times School Pocket Money Fund in Singapore from 5 cents from the sale of each Floss bun. Organisational behaviour is the study of understanding the behaviour of individuals and to see them so that organisations can relate to such behaviours that come in a variety and find solutions for them. For ‘Breadtalk’, there are many positive reviews about the company and none is seen to lead to any pitfall that might occur. On the other hand, having an uncertain future does not mean that constant learning is stopped; upgrading oneself is key for future success. Organisational behaviour for ‘Breadtalk’ have moved from traditional to re-engineered values of which have cause a more globalised mindset for the company, changing nature of work due to upgrading technology, improved knowledge management, understanding different cultures, improving employee-employer relations, having work-life balance, and all these due to an ethical managerial behaviour called Corporate Social Responsibility (CSR). The efforts to find solutions for a good Organisational Behaviour have allowed proper group dynamics and a sense of motivation within the company, a few examples of such solutions, which have been evaluated from CSR. (412 words) Questions 2: Why is an understanding of cultural differences important to the Business Managers at ‘Breadtalk’? To assist the Managers of ‘Breadtalk’ to decide if they should expand to Australia, briefly describe the Australian culture? Understanding cultural differences can help avoid acts of ethnocentrism, being aware of a country’s elements of culture – language, religion, values and attributes, customs and manners, material goods, aesthetics, education; complying to cultural dimensions – power distance, uncertainty avoidance, individualism, masculinity; and preserving social structure. Understanding the elements of culture can avoid ethnocentrism. These elements help the understanding of cultural differences by relating to the country’s way of life. Cultural dimensions help the understanding of how people from various cultures behave and its uniqueness. In business, managers must understand the culture of other countries and l earn to accept them. In this process, managers have to fight against ethnocentrism and understand the social structure of the host countries. The Aussie culture is a fast-paced, self-absorbed society, typical in the urbanized world. The influences of aborigines’ culture give the outlook of Australia as casual and friendly. It’s a fair country allowing its people to make their own decisions at a young age. Both men and women gain equal rights in education and work. At young ages of 18 can one enter into a full-time profession of their choice. Retirement has no obligatory age. In terms of time and punctuality for business engagements, Aussies are deemed acceptable. In business, it’s generally â€Å"expected that production and service deadlines will be met whilst long delays are considered unacceptable† (cited in Australia Society and Culture Complete Report, 2010). Social engagements are equally important to be on time. The pros of expansion will be tapping on a wider consumer experience, increasing benefits in many areas, increased popularity, increased chances of joint-ventures and opportunities. The cons of expansion will be on-going competition if unresolved at lower stages of expansion, increased capital costs, reduced performance from foreign agents, conflicts of interests and objectives. Thoughts of expansion can be pondered on. From an interview with ‘BreadTalk’s’ management personnel, the brand would not branch abroad to a country unqualified in meeting the standards and demands required. Looking at the consumer size, it is rewarding if outlets branch into Australia. Although, looking at the needs and demands of the Australian community for food sources, specifically bread, competition is highly foreseeable. ‘Breadtalk’ having its many successes as of now is seen sufficient for the company. Its culture of branching out in Asia is seen a lot. Many hope to see the company’s success diverts into that direction. If it is for the best of ‘Breadtalk’, expansion into Australia can be a future food for thought. (410 words) (Total: 822 words) References Tan, Mindy. (2011) Active in talent management : BreadTalk Group CFO Catherine Lee tells MINDY TAN why CFOs are most suited to take on this important task. The Business Times, (accessed May 10, 2012) http://www.proquest.com.libproxy.nlb.gov.sg/ Bayoud, N., M. Kavanagh, and G. Slaughter. (2012) Corporate Social Responsibility Disclosure and Employee Commitment: Evidence from Libya. International Journal of Economics and Finance 4, no. 5, (accessed May 10, 2012) http://www.proquest.com.libproxy.nlb.gov.sg/ Tan, Benjamin. (2012) Deft dough-maker. The Business Times, (accessed May 10, 2012) http://www.proquest.com.libproxy.nlb.gov.sg/ BreadTalk Group Limited â€Å"Our Company†. http://www.breadtalk.com/business-overview.html Peck Ming, Chuang. (2012) PM has straightforward message for companies and workers :Firms must think long-term, workers must upgrade skills. The Business Times, (accessed May 10, 2012) http://www.proquest.com.libproxy.nlb.gov.sg/ Express, The Financial. (2010) CSR soars, benefits all. 2012. The Financial Express, (accessed May 10, 2012) http://www.proquest.com.libproxy.nlb.gov.sg/ Wei Sheng, Lim. (2012) How important is ethics in business strategy? The Business Times, (accessed May 10, 2012) http://www.proquest.com.libproxy.nlb.gov.sg/ McGraw, P., and S. Dabski. (2010) CORPORATE SOCIAL RESPONSIBILITY REPORTING IN AUSTRALIA’S LARGEST COMPANIES. Labour & Industry 21, no. 1: 390-409, (accessed May 10, 2012) http://www.proquest.com.libproxy.nlb.gov.sg/ Nair, Suja R. (2010) Organisational Behaviour. Mumbai: Global Media Express, The Financial. (2012) Nestle’s own style of CSR. The Financial Express, (accessed May 10, 2012) http://www.proquest.com.libproxy.nlb.gov.sg/ Ngee Ann Polytechnic. (2011) Cultural Awareness. International Business: Chapter 4-6. Singapore: Ngee Ann Polytechnic Press, World Trade. (2010) Australia Society and Culture Complete Report. California: World Trade Press Sharmayne Saunders. (2012) Corporate Social Responsibility: A Helping Hand for a Better Belize. International Journal of Business and Social Science 3, no. 9: 174-175, (accessed May 10, 2012) http://www.proquest.com.libproxy.nlb.gov.sg/ Wright, N., and H. Be nnett. (2011) Business ethics, CSR, sustainability and the MBA. Journal of Management and Organization 17, no. 5: 641-655, (accessed May 10, 2012) http://www.proquest.com.libproxy.nlb.gov.sg/

Holden as the Typical Teenager of Today Essay

Holden Caulfield, portrayed in the J.D. Salinger novel Catcher in the Rye as an adolescent struggling to find his own identity, possesses many characteristics that easily link him to the typical teenager living today. The fact that the book was written many years ago clearly exemplifies the timeless nature of this work. Holden’s actions are those that any teenager can clearly relate with. The desire for independence, the sexually related encounters, and the questioning of ones religion are issues that almost all teens have had or will have to deal with in their adolescent years. The novel and its main character’s experiences can easily be related to and will forever link Holden with every member of society, because everyone in the world was or will be a teen sometime in their life. The first and most obvious characteristic found in most teens, including Holden, would be the desire for independence. Throughout the novel, Holden is not once found wishing to have his parents help in any way. He has practically lived his entire life in dorms at prestigious schools, and has learned quite well how to be on his own. This tendency of teenagers took place in even in ancient history, where the freshly developed teen opts to leave the cave and hunt for is own food. Every teenager tries, in his or her own way, to be independent. Instead of admitting to ones parents of a wrongful deed, the teen tries covering up the mistake or avoiding it in hopes that they won’t get in any trouble. They feel that they have enough intelligence to think through a problem without going to their parents for assistance. Read more: Teenagers today essay When Holden hears the news that he has been expelled from Pency, he concludes that his parents would not know of this for a few days. Therefore, he would wait from Saturday all the way to Wednesday, let his parents â€Å"get it and thoroughly digest it†, and then face the consequences, which will more than likely be less severe after his parents calmed down. He states on page fifty-one, â€Å"I didn’t want to be around when they first got it. My mother gets very hysterical. She’s not too bad after she gets something thoroughly digested, though.† In taking the independent route, Holden does not look for sympathy or help from either of his parents. He feels that he can deal with his situation by waiting until the next school year in order to apply himself a little better. Another characteristic of a teenager, usually of the male gender, would be the widespread subject of sex. As everyone knows, during and after puberty, males have a stronger desire to fantasize about and perform sexual acts. Holden is no different. In my mind, I’m the biggest sex maniac you ever saw. Sometimes I can think of very crumby stuff I wouldn’t mind doing if the opportunity came up. (Pg. 62) Although Holden honestly states to the reader that he is a virgin, he still has encounters associated with sexual activity. First and foremost, Holden actually obtains a prostitute during a brief stay at a hotel room. Holden never has sexual intercourse with this woman, but it does show that he is a teenager looking for affection and pleasure. Also, he proclaimed that he had plenty of opportunities to â€Å"give the time† to other woman, but he never quite knew how to do it while on a date. Holden is much like the average teen in this regard. The media and other primary sources in teens lives have taken an interest in sex, and have made it seem like it is the greatest thing known to mankind. Most teenagers find it slightly embarrassing to admit to being chaste, mainly due to the fact that they think everyone is doing it; which is clearly false. Teenagers want to experience and experiment with sex, and even if they choose to not have sex until marriage, they will fantasize about it. This is yet another example of the similarities in which Holden and the typical teen share. Sex and religion almost go hand in hand today amongst the teenage population. Do teens wait for marriage like the Bible insists or should teens defy the rules outlined by the Bible and have pre-marital sex? Although the novel doesn’t quite refer to sex in a religious sense it is a good example of choices teens are forced to make. Teens, along with many other members of society, don’t agree with every guideline that the Bible sets out for them. They have to decide how large of a role religion is going to play in their lives. Holden says that he, in some ways, is â€Å"an atheist.† He sometimes prays to Jesus, and yet other times he feels like he just cannot pray because of his likes, dislikes, and indifferent views of the church. This can be related to many teenagers, for religion is not always an easy subject. Teens sometimes feel that not all information of a particular religion is completely true. Some teens toy with the fact that their faith, if they have one, is actually factual. Holden feels that the information on Jesus is probably true, but the Disciples and other characters from the Bible he’s a little suspicious of. Take the Disciples, for instance. They annoy the hell out of me, if you want to know the truth. They were all right after Jesus was dead and all, but while He was alive, they were about as much use to Him as a hole in the head. (Pg. 99) He has many questions, as does all of society on some contradicting issues concerning religion. As seen in these previous examples, Holden Caulfield truly resembles the typical teen. He has gone through the same situations, encountered many of the same problems, and he also has acted in similar ways as the average teen. Teenage adolescence is a period of transition between childhood and adulthood. In this period, we all experience development both physically and emotionally, including the epitome of all teens, Holden Caulfield.

Letters

For the longest time I have felt abandoned and deserted in this world. I see the world move fast   around, feeling dizzy of the haste and hurry of each day and yet in spite of the all the color and life of the world I still felt like I’m in a desert, alone and far from anything alive. Reading this book has opened my eyes and has led me to see God in my everyday life. In my life where I have felt alone and deserted for the longest time, it seems like a miracle that when you try and open your eyes and arms to embrace God’s presence you realize that he is indeed here with us. This book has taught me to open my heart to God and keep him welcome to stay and guide me. I believe that I felt that way for the longest time because I failed to recognize that everyday God is with me. That every achievement is a gift from God even the down times are gifts from God. You emphasized in your book that god is always with us, in the flesh of our brethren as Jesus has said in the bible that whatever we have done unto our brothers we have done unto him. Everyday God touches our lives through our fellowmen. I remember last Christmas, as I was walking home from the sweetshop, lonesome as I was, a young boy gave me a lollipop and it brightened my day. But back then I failed to recognize that it was God telling me that he is always with me, watching me and intending for me to be happy always. As I look back now I see that the emptiness that I felt is because I failed to recognize God’s presence in my life and my failure to offer back to his glory everything that I do in my life. It is more fulfilling to offer back to God everything that we do and to return to him all the praise and glory that we can give. There is no meaning in working for ourselves alone, but there is meaning in working for God and his people. Finally, I learned about forgiveness. I learned to forgive myself and other people as well by recognizing how forgiving God is with our trespasses. That no matter what we do, how much we have sinned, He always welcomes us with open arms and with his eternal love. This book is a call to return to God’s embrace. The Lord has used Elephant to call back his flock to return unto him. One chapter captures the great message of returning to God, the one which deals with Jesus, and who Jesus is. Indeed Jesus is the greatest love of all, he is God’s love for us all. He gave us Jesus his only son to save us from eternal damnation. As it is said in the Bible in John 3:16, â€Å"For God so loved the world that He gave His only begotten Son, that whoever shall believe in Him, will not perish, but will receive eternal life.† All the discussion about life,Who is God, God’s presence, Marriage, who the devil is, and others are all to me suppletory to the renewal of our faith in God. Elephant has aptly summed in a single chapter the greatest reason to believe and return to God and his embrace. To know the sacrifice that God has made in order to save us and give us the eternal life which he intended for us in the beginning as can be seen in Exodus 20:3-7â€Å"I am the Lord your God who brought you out of Egypt, where you were slaves. Worship no other god but me. Do not make for yourselves images of anything in heaven or on earth or in the water under the earth. Do not bow down to any idol or worship it, because I am the Lord your God and tolerate no rivals. I bring punishment on those who hate me and on their descendants down to the third and fourth generation. But I show my love to thousands of generations of those who love me and obey my laws.†Ã‚   Is enough reason for us to believe and believe firmly in God’s presence in our life. The small manifestations of his presence through our brethren should serve only to strengthen what he has proven when he gave us Jesus for our salvation. His greatest message of all, which God has conveyed through you, is that he, is here with us, he has always been here, and will always be here for us. There is no room for our faith to flicker because he is real and each of us is a living proof. I have angered God. In a lot of ways I have failed God. I have failed to render help to those who needed my help. I have failed to receive God when he needed shelter. I have failed to live a life that is pleasing to him. I have failed to be the child of God. I recognize all my failures but now I realize that I am wrong, I may have done all these but I have never angered God. God who has eternal love and a fountain of mercy and forgiveness. God who has given his son to save me from the fires of hell. I may be a sinner, but God has not given up on sinners like me. All throughout the bible, sinners are always given the chance to repent for their sins and God has always made a way for them to return back to him. I have realized, by reading this book that no matter how much you have sinned, if you receive God in your heart he will forgive you and receive you. If man comes with sincerity and bow before God, then God’s grace will forgive, and ultimately, save him Because God is love and love flows from him. I have long kept a fear that God hates me because I have angered him greatly through all my sins and wrongdoings but you have proven me wrong. I now know that His grace is eternal and unending. And I am no longer afraid of the end of my days because I know that God is with me and will always be with me, forgiving and loving until the end of time.

Intellectual property- Business Policies and Business Law Essay

Intellectual property- Business Policies and Business Law - Essay Example In some jurisdictions, copyright, patents, trademarks, trade secrets, and industrial design rights are also considered as common intellectual properties. This paper will discuss the business policies and needs regarding the creation and protection of intellectual property. Intellectual Property (IP) policies or laws As stated above, IP can be referred to an intangible form of property and it is entirely different from a personal property or real property. Knowledge and innovations have great roles to play in improving organizational performance. Nowadays, people recognize products in terms of brand names and hence companies give major focus on the promotion of their brand names. As Bagley and Dauchy (2011, p. 492) point out, individuals are given certain exclusive rights for the preservation of their intellectual property because governments and other legal bodies believe that the intellectual property rights would encourage the creators to make further innovations that may benefit t he society as whole. For instance, recently Samsung and LG jointly paid $964 million to Kodak in order to settle the intellectual property law infringement battle. Similarly, Kodak has also filed a suit against Apple’s iPhone and RIM’s Blackberry for the breach of patent laws. The extent of protection and enforcement of intellectual property rights largely varies from country to country. ... Both common law and statute play a significant role in the IP law relating to the creation and protection of intellectual property. Trade secrets are established on the strength of common law. In order to protect those trade secrets, both contract law and tort law provides certain legal options. Since trademarks, patents, and copyrights are under private ownership for a restricted period of time, specific statues are concerned with the creation and serving of such concepts. Similarly, artistic works such as books, photographs, paintings, and movies are subjected to copyright law. It is observed that businesses most often take advantages of trademark and patent laws since they are the primary beneficiaries of the protected property’s commercial value. US Constitution and Congressional legislature is the major institution responsible for the governance of copyrights and patents whereas state and federal laws are concerned with dealing with trademarks and unfair competition dispu tes. Since patent law is a very complicated and broad one, several adjustments are made to patent law according the nature of breach of contract. Most areas of the international IP law are governed by the federal as well as international treaty laws. The significance of protecting intellectual property was firstly expressed in the â€Å"Paris Convention for the Protection of Industrial Property in 1883 and the Berne Convention for the Protection of Literary and Artistic Works in 1886† (Understanding copyright and related rights). Industrial property and copyright are the two broad classifications under the concept intellectual property. Industrial property is

Effective Performance Appraisal System Essay Example | Topics and Well Written Essays - 2000 words

Effective Performance Appraisal System - Essay Example The systems approach will identify the barriers and emphasize on defining the objective of performance appraisal, determine what time would be effective for conducting the process, the addition of some effective appraisal categories, and concentrating on the result of the appraisal and finding loopholes if necessary. I can consider the systems performance appraisal approach being used in my organization effectively as it is based on all the factors discussed above and it also takes into account some other factors such as results, objectives, behavior, competencies and several arrangements of methods. In this paper I will further discuss how I would ensure that the solution I recommended complies with five requirements defined by Cascio, which are sensitivity, relevance, reliability, practicality and acceptability. I will also be shedding light on how by preventing some legal difficulties the organization can avoid the rating error. The results of the previous assessment will also be compared with the finding in order to analyze the recommended performance appraisal system (Kondrasuk, 2012). The terms performance reviews and performance evaluation hold the same meaning as the â€Å"Performance Appraisal†. Performance appraisal is considered to be the assessment conducted to evaluate the performance of employees. It is also defined as an assessment conducted to provide the employees feedback on their performance. Performance appraisal is also defined to be a system where the expected job performance is compared with employee’s actual job performance, providing feedback to the employees so that they may change their goals accordingly and enhance their performance in future. Performance management of employees is considered to be an integral part of the performance appraisal system. McGrath has explained in detailed the Integrated performance management that is based on strategic and operational plans,

Life of galileo lalilei Research Paper Example | Topics and Well Written Essays - 1000 words

Life of galileo lalilei - Research Paper Example His views that the Earth is not the center of the Universe therefore created more resentment and opposition than the work of any other scientist during that era. However, despite the opposition of the mighty, the ideas of Galileo prevailed and the world was able to develop a modern system of astronomy and physics which has evolved and culminated into the current model of science. Society has therefore benefited a lot from his work and how it really shaped the way science as a whole has evolved over the period of time. This paper will therefore argue that Galileo Galilie was a rebel scientist and his ideas and work has greatly changed the way is now progressing. The overall context of his work will also be presented. Galileo Galilie Born in 1564, Galileo became one of the most important scientists in the history of science who laid the foundations for the modern science. During his early life, he seriously considered to become a priest however, due to his father’s insistence he went on to study in the University of Pisa for a medical degree. However, he was not able to complete his degree and went on to study mathematics instead of medical sciences. It was during that era that his overall interests for the mathematics and other physical sciences started to develop. He was later appointed on different teaching assignments and his real contribution towards science started to emerge during the early part of the 17th century. At University of Padua he was able to develop different scientific theories and contributed not only towards the pure fundamental science but towards the applied science also. Galileo therefore is also famous for his contributions for inventing new technology and setting the foundations for technological innovations. (Hilliam) During that time he went on to make some of the most important discoveries and invented many equipment which allowed scientists to perform mathematical calculations relatively easily. It was also during that period that Galileo started to evolve as one of the most established scientists of his time. The conflict between the Galileo’s discoveries and scientific faith however, was believed to be in direct conflict with the established religious orthodox thought of that time. Over the period of time, Galileo through his hard work produced scientifically accurate theories however the unacceptability of his ideas despite the fact that Galileo was a religious person all through his life. It was also because of his religious beliefs that he could not take up his illegitimate daughters and asked them to spend most of their lives in church. (McNeese) He was accused of heresy and was later sent for inquisition which he survived only after retracting from his earlier position thus giving Church time to establish and re-establish its own authority. Scientists as Rebels It is argued that scientists always remained rebels as throughout the entire history of Science; scientists have uncovered or disc ussed issues that were considered as unacceptable as per the norms of the society. This tendency seems to continue till today where scientists, despite their innovation and creativity are still considered as agitators because what they discuss and achieve may take time to get the acceptance

McDonaldization of Society Essay Example | Topics and Well Written Essays - 250 words

McDonaldization of Society - Essay Example Mcdonaldization of society is an explanation of a good society and is becoming more efficient. Max states that McDonald is the vehicle by which current civilization is becoming more proficient technique for people to go from an ailment of hunger to a state of satiety. However, McDonaldization and efficiency have negative effects (Ritzer 167). The Imminent side effects must be documented and appreciated in order to fully comprehend the effect that Mcdonaldization has on today’s culture. Max also believes that McDonaldization is a social logical thesis that reinforces the current trends of culture and society. Ritzier describes the rational spare of society and his procedures of routine and settled procedures for dealing with situations which can occur in an orderly fashion. I do agree with ritzier sociologist this is because the eating habits greatly influence the cultural behavior of people (Ritzer 200). People easy forget the past about their past practices and begins to follow the new way of eating which is more affordable at consumes less of our

English Essay Example | Topics and Well Written Essays - 500 words - 22

English - Essay Example by FIFA, or Federation International de Football Association which organizes the immensely popular FIFA World Cup, the sport’s principal event, once in every four years. It also regulates all levels of soccer- including the professional games on the international level, Olympic competitions and youth leagues. America’s National Football League or NFL is the principal professional league in the world, several other leagues forming later in North America and Europe. On par with them is the Major League Soccer with many teams with fans world over, the most famous ones being A.C. Milan of Italy, Ajax Amsterdam of The Netherlands, Manchester United of England, Real Madrid of Spain, Boca Juniors of Argentina, Sao Paulo of Brazil, and Colo Colo of Chile. There are certain aspects which are common to both games and rhere are some differences. What is common to both forms of soccer -association football, and American football is the fact that both require two teams with 11 players each, in which players try scoring a goal by hitting the ball into the opponents’ goal, using any part of their body other than the hands requiring remarkable skills in use of feet and heads for kicking, dribbling, or passing the ball toward the goal or to another player. Important contrasts are as follows. Firstly the area of the playing fields differs which for soccer, is 90 and 120 m (100 and 130 yd) long and between 45 and 90 m (50 and 100 yd) wide and for American football is 120 yd (110 m) long and 53 yd 1 ft (48.8 m) wide. While in soccer 11 players serve as goalkeeper, defender, midfielder, and attacker American football having no such clear definitions, the players have to adapt to many roles. In soccer a referee single handedly decides and is assisted by two linesmen signaling when a player is â€Å"offside† or when a ball crosses the boundary line. In American football however there is a referee, an umpire, a linesman, a field judge, a back judge, a line judge, and a side

( pain Management) letter to my subject examiner Essay

( pain Management) letter to my subject examiner - Essay Example Pharmacologic Pain Interventions often alleviate pain symptoms by reviewing the prescription. However, this part of treatment is temporary and is concerned with reducing the pain rather than curing it to the core in the long run. Moreover, there are some major constraints in Pharmacologic Pain Intervention that include inadequate knowledge of nurses, little support from doctors and patient’s approval. In our last meeting, we had a thorough discussion on the topic that really helped me in gaining clear insights of the subject. Your insights offered a clear understanding along with making me think at a different and broad level. I personally believe that Pharmacologic Pain Interventions is a serious issue in the pain management, both acute and chronic. It requires specific knowledge and understanding along with a sense of ethics. There is no doubt that your guidance helped me in gaining multiple perspectives of the subject matter and with your due permission, I would like to explore the knowledge and understanding of nurses on Pharmacologic Pain Interventions especially in Saudi Arabia. Few research papers have already been written pertaining to this issue and with this analysis, it would further help in understanding the core intricacies of pain management in an analytical and critical manner. Therefore, I need your permission to go ahead with the above mentioned thought. Lack of adequate knowledge is the biggest worry in Pharmacologic Pain Interventions as nurses often try to alleviate pain but with limited knowledge fail to do so in the long run (Kaki, Daghistani (2007). I personally believe that this assignment has a lot more to offer and underpin and with inadequate knowledge and training actins as serious threats, the concept of Pharmacologic Pain Interventions can be explored in a critical manner. All these points are based on the

Research Paper based on company of your choice except Walmart

Based on company of your choice except Walmart - Research Paper Example Next section of the study will discuss the major milestones for the company. Time Period Milestones 1905 Nestle took over Anglo-Swiss Condensed Milk Company. 1920-1944 Nestle shut down operation in many plants and invested capital in launching Nescafe. 1945-1974 In this era, Nestle took the strategic decision to diversify its product portfolio. They took over Alimentana in order to launch Maggi. Nestle invested money for becoming one of the largest shareholder in L'Oreal. 1975-1979 Nestle took initiative to enter in pharmaceutical industry with the help of buyouts and strategic acquisition decisions. The company acquired Alcon Laboratories in order to enter American pharmaceutical industry. 1980-1994 Nestle used the acquisition strategy in order to increase height, breadth and depth of its food product portfolio. The Vevey based organization acquired food giant Carnation in order increase depth of the product line. Nestle enhanced the strength of the Nescafe brand by launching Nespre sso which was a form of espresso coffee. 1996-2005 Nestle diversified its business into nutritional and health division. The Swiss company entered into of health, nutrition and wellness business segment with the help of series of merger and acquisition activities. 2006-2009 Nestle took few major steps like acquiring nutritional division of Novartis, establishing shared value forum in different countries, trimming down the value chain for bottled water segment in order to increase sustainability and profitability of business. 2010-2012 Nestle launched Cocoa Plan for supplying disease defiant plantlets to their value chain partners. (Source: Nestle, â€Å"History†) SWOT Analysis & Impact of External Environment Strengths Strong Brand equity is the major strength for Nestle. The company has established strong brand presence with the help of its diversified product portfolio. The Swiss giant offers more than 4000 brands to customers which talks about the product diversification c apacity of the company. The company is the market leader in more than twenty five product categories like confectionery, pet care, coffee, bottled water, frozen meal, nutritional division and dairy products. Nestle has achieved leadership position in non-alcoholic beverage market with the help of products like Milo (energy drink), Nestle Pure Life (bottled water), Nescafe (coffee) etc. Nestle Pure Life is the highest selling bottle water brand in the world. Top brands of the company are growing at a rate of 10-20% annually which proves the strong brand equity of Nestle (Market Line, â€Å"Nestle S.A†). Research and development capability is the major strength for Nestle. The company has established more than thirty two research and development centers across five continents in order to incorporate high degree of diversification in product offering. The Vevey based company operates business with the help of three hundred application groups in order to develop products in accor dance with the local market preference. Weaknesses Major weakness of Nestle is its inability to generate revenue from all the markets it caters to in equal proportion. For example, 58% of Nestle’s revenue comes from its operation in developed countries like USA, UK and other European countries (Market Line, â€Å"Nestle S.A†). The company is facing problem in maintaining its revenue growth in European

Victory Spirit Essay Example for Free

Victory Spirit Essay William Safire and James Wood are two different people, with different ideas, different views, but do have similar writing styles. In William Safire’s â€Å"A Spirit Reborn† he talks about the Gettysburg Address in comparison to 9/11 and he also analyzes the Gettysburg Address in more depth and has a specific purpose for writing his article. On the other hand in James Wood’s â€Å"Victory Speech† he talks about how President Obama flowed through different things, Wood also analyzes certain details of Obama’s speech, and offers some critique. â€Å"Now, as then, a national spirit rose from the ashes of destruction† (Safire 41). The Gettysburg Address was given after a horrible incident, with very tragic losses. By going through these destructive events, our nation becomes stronger, and more bonded together. After 9/11, the Gettysburg Address was reborn to bring us remembrance, togetherness and encouragement through tough times. In his essay, Safire states that 9/11 was â€Å"the worst bloodbath on our territory since Antietam Creek† (41). By bringing back past events such as the battle of Antietam, Safire probably strikes a lot of strong emotion from his readers by using it in comparison to 9/11. To reuse a speech such as the Gettysburg Address at a time such as after 9/11 was unlikely to be thought of, since they were two different events, 138 years apart. In Safire’s article in the New York Times, he analyzes the Gettysburg Address in more detail. He talks about how â€Å"you will hear the word dedicate five times† (Safire 42), and what each one of them stand for. For example, he says the first two refer to â€Å"the nation’s dedication to two ideals mentioned in the Declaration of Independence†¦ ‘Liberty’†¦ ‘that all men are created equal† (Safire 42). The third is pointed towards a certain blessing of the location of the battle of Gettysburg, and the fourth and fifth dedications are directed back to the thoughts of liberty and that all men are created equal, for which the deceased men of the battle fought for. Safire also notices that â€Å"the speech is grounded it conception, birth, death, and rebirth† (42). He mentions some specific quotes such as â€Å"The nation was ‘conceived in liberty’†¦ delivered into life – by ‘our fathers† (Safire 42). He also brings up death and re-birth by pulling more quotes from Lincoln’s memorable speech. Safire does not want us to â€Å"listen to only Lincoln’s famous words and comforting cadences† (43). Instead he wants us to remember the message Lincoln was giving to us, he wants us to appreciate the deceased and the missing, and wants to remind us that â€Å"this generation’s response to the deaths of thousands of our people leads to ‘a new birth of freedom† (Safire 43). â€Å"First he moved through the people†¦ Then he moved through the country†¦ then he moved through time† (Wood 611). The purpose Wood says for Obama doing this; was â€Å"to bind those wounds by binding us together† (611). By bringing people from different ages, orientation and gender, from different states and cities, Obama hopes to bring our nation back together as one nation. He also mentions how Ann Nixon Cooper, who is one hundred and six years old, had voted using just a finger, to show how the times have changed. Wood analyzes some details of Obama’s speech, such as how â€Å"Yes we can† changed to â€Å"Yes we did† and â€Å"Yes we may†. Noticing the impact those few words had on the crowd by saying it was â€Å"extraordinarily moving in its sobriety† (Wood 611). Wood also mentions how he added it to past tense, using a note of being uncertain. He also draws attention to Obama’s use of the word promise, after Obama says â€Å"I promise you – we as people will get there† in reference to a hard road to get to change. Wood says the word promise is used in acknowledgement to Martin Luther King’s speech from Memphis, King says â€Å"and I’ve seen the Promised Land, I may not get there with you† but Obama knows he will indeed get where we are going. In the beginning of Wood’s â€Å"Victory Speech† he talks about how â€Å"last Tuesday night was a very good night for the English language† (610). Since James Wood is a critic, it is only fitting that he give some feed-back on Barrack Obama’s speech. He says that â€Å"many of us would have watched in tears as President-elect Obama had just thanked his campaign staff and shuffled off to bed† (Wood 610). Wood says that his speech was filled with such history and emotion, that if he just grumbled thanks, American would not be satisfied. In the end both Safire and Wood had analyzed two different speeches in depth, but Safire had a specific purpose for doing so, to bring emotion, while Wood critiqued. There were a lot of differences, but some similarities, not many, but some.

Reflections on the Black Race Essay Example for Free

Reflections on the Black Race Essay That the issue of Obama’s racial background is much talked about in terms of his fitness for the US presidency only proves this: that we Americans have a long way to go in our pursuit of adherence to the ideals of our declaration of independence. After all the document held the fundamental equality of people, and everyman’s inalienable rights, to life, liberty, and the pursuit of happiness. The declaration did not favor any race in the universality of its coverage. So how come some people have raised the specter of doom for America once the black mestizo Obama wins the US presidency? How come a Democrat lawyer is doggedly pursuing, ostensibly as a matter of principle—that Barack Obma is not a â€Å"natural born American† and is therefore unqualified to run for the presidency of the United States. The Democrat lawyer claimed his motivation was his loyalty to the US constitution. (Refer to the You Tube citation in the reference below for this item). But Surname 2 one can sense a certain ferocity in his campaign that didn’t seem to jibe with his claimed adherence. The dramatic performance of this Democrat lawyer complete with reciting his monologue with the Philadelphia edifice in his background is obviously a public relations stunt of a deeply rooted racist. This theatrics however considerably lost its mantle after a considered US statesman and former Secretary of State—the full-blooded Republican Mr. Powell— endorsed Mr. Obama, making sure he stood for principle in supporting Mr. Obama. Mr. Powell was also bothered by the way his own Republican camp was hitting the dirt in their campaign of hatred against the black American Democratic candidate. (Refer again to the You Tube citation in the reference. ) Mr. Powell finally called for â€Å"a generational change†, and coming as it did from a senior Republican – for a long time, an unprecedented bipartisanship Mr Powell raised a very important gesture of statesmanship and concern for American welfare. (You Tube). . In his book Dreams from my Father, Obama in the first 20 pages described a life that started as a young mind, clueless on the lifetime struggle that was to be on his shoulders as a black mestizo. He described Kansas, as the dab-smack, landlocked center of the country, a place where decency and endurance and the pioneer spirit were joined at the hip with conformity and suspicion and the potential for unblinking cruelty. (p. 13). Take note of his analogy of the metaphorical duality of his environment when he described Kansas as a place of decency, endurance, and (pioneering) spirit on the upper side, joined in the hip with such negative traits as conformity, suspicion, and the potential for Surname 3 unblinking cruelty†¦ This fairly balanced assessment of his origins recognized the fundamental decency of the American people , but also noted the attitudinal duality to racial origins in his country of birth. In this book Obama explored the pervasive racial issues that he encountered in life, from childhood, to college, and by now he must have realized—to the present, when as the Democrat candidates, he stood on the threshold of American presidency. Despite this stature, he was still grappling with the race issue. As a young man, Obama was unmindful of the thought â€Å"(that )my father looked nothing like the people around me — that he was black as pitch, my mother white as milk. † (p. 16) It was an infinitely harder life for the common blacks. In Obama’s case he only started to become aware of the weight of his racial identity as he grew up. Obama as a black did not come from the underprivileged, but from a relatively middle class environment. Compared to what Obama went through, Brent Staples now tells us that ordinary blacks suffered even harsher environments. Consoling blacks, he reminded them of the historical movement toward their freedom. They came from a country that barely a few decades ago was absolutely racist, a virtual apartheid which situation started to collapse only after World War II. Staples said that only after the collapse did blacks start to move out of their sequestered world and into colleges, jobs, and walks of life that had been closed to them until then. Surname 4 Still, black Americans who came from successful, suburban and upwardly mobile families were regularly dismissed as white or inauthentic . In other words, Brent Staples also blamed blacks for wanting to further marginalize themselves and to inflict on themselves a marginalized status. â€Å"The authentic black experience, it was said at the time, was limited to the hard-core, impoverished upbringing that black people often chose to brag about, even when they had actually grown up with private prep schools in the lap of luxury,† was Brent’s assessment of the black mentality of the 60s. In other words, even Obama was unacceptable to these blacks because he was not authentically â€Å"black† in the poverty side of the issue. But another Republican Alan Keyes dished out another execrable crap when he opposed Mr. Obama in the Illinois Senate race back in 2004 saying Mr. Obama was not black because â€Å"he was not descended from slaves. † Clearly both black and whites think of blacks as having to be miserable in order to qualify for this racial group. The self-image of this group seems to be one that perpetually deprecates itself as always coming from the bottom. Mr. Obama himself, a would-be president of the United States has experienced the existential problem of how it is to be black in the world’s most prosperous country. In his book Obama disclosed how he coped with life as a black in a society dominated by whites. As Staples explains it: â€Å"He stumbled onto the mysteries of race in his own good time and pursued them in his own way. His quest took him to an impoverished community on the South Surname 5 Side of Chicago, where he worked as an organizer in an infamous public housing project before discovering his vocation as a politician. † And Staples sees hope that this division would soon be resolved with a greater understanding of the multiplicity of experiences among marginalized peoples in any society. Said he: â€Å"†¦ The hue and cry over Barack Obama’s identity stems from a failure by black traditionalists to recognize multiracial versions of themselves. Soon enough, perhaps by year’s end, however, the Obama story, which seems so exotic to so many people now, will have found its place among all the other stories of the sprawling black diaspora. † Surname 6 Works Cited Obama, Barack. Dreams of My Father. US: Three River Press, 1995,pp. 1-20. Staples, Brent. Decoding the Debate Over the Blackness of Barack Obama. (2007) The Editorial Observer. Retrieved October 19. 2008 from: http://files. meetup. com/427541/Blackness%20of%20Barack%20Obama%20. doc You Tube campaign against Obama . Retrieved Oct. 21, 2008. http://sayanythingblog. com/entry/a_video_that_could_change_the_election/

Substance Dualism And The Mind And Body Philosophy Essay

Substance Dualism And The Mind And Body Philosophy Essay The basic idea substance dualism is trying to point out is the soul and the body are separate entities. The soul is the owner of its experiences and remains the same through your lifetime. The body and brain are physical while the soul is a mental substance. So in this case James Hartley has lost his soul. That soul which is the possessor of all his experiences including that of the murder is gone. So lets analyze James Hartleys situation based on the three perspectives of substance dualism given in the article. The basic awareness of the self states that our individual experiences make us unique. For only I possess my experiences which are solely mine. In this case we should stop calling him James Hartley for it is obvious he is no longer that person, he no longer possesses the experiences James Hartley had. In unity and the first person perspective it explains that no amount of third person descriptions of yourself can better describe you than you. I am I because I am aware of it through self-awareness. So James Hartley doesnt even know his name and is relying on others to tell him who he is. Physically he is James Hartley but mentally he is not. In the modal argument it states that if one could conceive an event than that event could be possible. It explains that we can easily conceive ourselves being disembodied but the same does not hold for our body and brain. We can mentally conceive ourselves being separated from the body. As stated in the article the soul is the owner of its experiences and is an enduring entity, meaning its not identical to its experiences it is in fact the conscious thing that has it. James Hartley in the article doesnt have any James Hartley experiences so that would simply mean his soul has somehow separated from his body. In Summary, it is not the body that makes the self it is the self that makes the body. If I were the sheriff I would not have gone through with the hanging. The reason doesnt even have anything to do with the story because I believe that ending someones life because you see it morally fit is an absurd idea. An eye for eye justice system is archaic and primitive. But to base it in the context of the story I would not have gone through with the hanging either because obviously somethings wrong with the person, he doesnt know who he is or what he has done. Its like youre hanging a newborn. Its just the body thats the same but inside its someone else. A medical checkup would need to be performed on the man to determine what has happened to him. Hastily ending his life like that was clearly in poor judgment. Part B: What does it mean to be human? Frankl is saying that our behavior is simply the product of the programming we have received genetically before birth as well as the constant programming we are receiving from our surroundings after birth. Human beings are simply extremely complex biological machines. The Nazis are the classic example of how normal thinking beings are able to commit heinous acts of violence against people who have done nothing to them by persistent brainwashing from a single mastermind or as I like to call it the master programmer. They make the perfect example because they seal the idea that humans are mere machines waiting to be programmed. Are our thoughts genuinely unique or simply the regurgitation of our genetic predisposition and the teachings we have received throughout our life? Well the Nazis seemed to have proven the latter. Frankl believed that the blood and soil concept of human life was developed at the desks and in lecture halls of nihilistic scientist and philosophers because these are the group of people who would dare go against the ideas established order has set forth. It seems that the most dangerous weapon a human can create is the perception of truth. So the Nazis believe that what they are doing is justified because of the truth that Jews are evil and therefore must be eradicated. So these scientists and philosophers are able to use truth as a weapon. They are able to project their ideas as the truth for the rest to blindly swallow. Part C: The Good Brahman Knowledge is better. Well the story does point out one good fact that is to choose reason over happiness is to be mad. So why than do we not choose happiness? If I were to tell you human beings had the tendency to be mad would this surprise you? In fact I think our lust for knowledge far exceeds any desire for mere happiness. That would be what separates us from animals I suppose, we value knowledge more. To not question would simply not be human. Maybe it might also have to do with our ego. Our ego governs us. To be imbecilic is to hurt our ego. As childish as the idea might be but what if we are just too egotistical to bow down to the simple beliefs like god has a purpose for us. If a huge ego went hand in hand with being without common sense we would readily accept happiness. What I mean by this is we would like to give in to the idea that we are intelligent because we ask all these questions others dont. I am smarter than you because I think and you dont. We shudder at the though t of gaining happiness through false beliefs. We do not believe that to be true happiness. Maybe just maybe this very fact is the only reason we choose to keep on looking for answers for things we very well know we cannot answer during our lifetime. To gain happiness via false beliefs is almost like gaining huge amounts of money through stealing. You cheated for your quick grab at happiness.

Charles Dickens :: GCSE English Literature Coursework

Charles Dickens   Ã‚  Ã‚  Ã‚  Ã‚  Charles John Huffman Dickens was born in Portsmouth on Feb. 7,1812. He moved with his family to London when he was about 2 years old. Many events and people in his books were based on events and people in his life. He was the son of a clerk who was imprisoned for debt. Even when his father was free, there was not enough money to support the family adequately. So Charles was taken out of school at the age of 12 to go to work in a factory pasting labels on bottles. He only had the job for a few months, but the shock affected him deeply. The images of prison life and of mistreated or lost children appeared in many of his novels.   Ã‚  Ã‚  Ã‚  Ã‚  Charles attended school off and on until the age of 15 when he left for good. He loved reading and was influenced by some of the early English writers like William Shakespeare. But most of his knowledge that he used as an author came from what he observed around him. He was a keen observer of life and had a great understanding of human nature, particularly of young people.   Ã‚  Ã‚  Ã‚  Ã‚  Dickens became a newspaper reporter in the late 1820’s. He covered debates in Parliament and wrote feature articles of the ever changing London scene. Dickens’ first publication was done under the pseudonym Boz in 1836. It consisted of articles he wrote for the “Monthly Magazine'; and the “Evening Chronicle.'; These articles surveyed manners and conditions of the time.   Ã‚  Ã‚  Ã‚  Ã‚  Dickens’ personal unhappiness marred his public success. In 1836, he married Catherine Hogarth. Her sister, Mary, died in 1837 and Dickens suffered great grief. This led many to believe that he loved Mary more than his wife. Although Catherine was not real intelligent, she was a good woman. She and Charles had 10 children, but they separated in 1858, after 22 years of marriage.   Ã‚  Ã‚  Ã‚  Ã‚  Dickens had a lot of mental and physical energy. He recorded his activities in thousand of letters. They were very enjoyable reading. He crowded his social life with friends from the world of art and literature. He enjoyed drama and went to the theater as much as he could. After he became rich and famous, he made a hobby of producing and acting in amateur theatrical productions. He also was successful in giving public readings of his works. He also busied himself with various charities for schools for poor children and a loan society to enable the poor to move to Australia.

Life After Death :: essays research papers

What is going to happen to us when we will die? Some people never considered what it could happen to them after life. For many people, death is a redoubtable event because they do not know what to expect after their death. However, other persons, such as religious people are conscious of what to expect after their death because of their beliefs. Each religion has different ideas and different ways of looking life. Death, therefore, is viewed by different religions in many ways. Although, different religions have a distinct conception of death, they all have something in common: they all give hope to people. Among all different religions in the world, four of the most common ones - Catholic, Jewish, Islamic, and Hindu- view death in different ways.   Ã‚  Ã‚  Ã‚  Ã‚  One way in which death can be viewed comes across the Catholic religion. The Catholic believers look life after death in a prospective of three different worlds, such as Hell, Purgatory, and Paradise according to the deeds committed during life. If a person during his or her lifetime committed any sins, this person’s next world will be the Hell. The traditional view in which people refer to hell can be found in the book written by Dante Alighieri, â€Å"La Divina Commedia†. The book states that the formation of Hell was given by the crash of Lucifer (the angel that wanted to be better than God) from the sky onto the earth. Crashing on the Earth in Jerusalem, his head formed an upside down cone inside the Earth. This is where is located the Hell. In the Hell, people pay for their sins with different penitences (12-13). For instance, a person that committed homicide will freeze in a lake frozen by the breath of Satan (XXXIV canto). If a person during h is or her life commits any sins but asks for forgiveness, then he or she will go to the Purgatory. The purgatory is represented by an island with a mountain (23). One source states that â€Å"Purgatory is very similar to Hell; the main difference is that one will eventually be released from torture. The souls that go in the Purgatory are tortured with fire. These souls remain in purgatory until they become sufficiently purified to enter heaven†(2). For example, if a soul in the purgatory asks for forgiveness and pays the punition with some tests, the soul will be released and moved immediately to Heaven (2).

Thoreau vs. Hawthorne :: comparison compare contrast essays

Thoreau vs. Hawthorne Personal Lives Henry David Thoreau was born in Concord, Massachusetts on July 12, 1817 and died there peacefully on May 6, 1862. He was described by Hawthorne as "ugly as sin." He loved nature, and his constant preoccupation was exploring the woods and ponds making detailed observations of plants and creatures. Henry led a singular life, never marrying, and marching to his own drummer, as he put it. From 1845 to 1847, he lived alone in a small cabin he built by Walden Pond near Concord. He described this unique experiment in natural living in "Walden" criticizing those who "lead lives of quiet desperation" with all the trappings of customary society. His personal independence and straightforward manner was harsh to some people, and he gained very little recognition during his lifetime. Nathaniel Hawthorne was born on July 4, 1804 in Salem, Massachusetts, to a family that had been prominent in the area since colonial times. Hawthorne was very handsome and never had problems with looks. When Nathaniel was four, his father died on a voyage in Surinam. Hawthorne was extremely concerned with traditional values. From 1836 to 1844, the Boston-centered Transcendentalist movement, led by Ralph Waldo Emerson, was an important force in New England intellectual circles. The Transcendentalists believed that human existence transcended the sensory realm, and rejected formalism in favor of individual responsibility. The Scarlet Letter shows some Transcendentalist influence, including a belief in individual choice and consequence, and an emphasis on symbolism. Henry David Thoreau and Nathaniel Hawthorne are different and alike in many ways. Thoreau was a man that never married and believes each man should "march to his own drum" or go his own pace. Nathaniel Hawthorne on the other hand, was married very quickly. Thoreau was described "as ugly as sin with a long nose and queer mouth." Hawthorne was handsome on the outside, but depressed on the inside. Hawthorne was a Dark Romantic, while Thoreau was a Transcendentalist. Dominant Traits Henry David Thoreau's dominant trait was being a Transcendentalist. Transcendentalism is the belief asserting the existence of an ideal spiritual reality that transcends the experimental and scientific and is knowable through instinct.

The Effects of Gender, Oppression, and Ideology of Women in the Society

Women are most often viewed as part of men. They are at the side or behind a man’s identity. A woman is being talked about by connoting â€Å"the wife of†¦,† â€Å"the daughter of†¦,† or â€Å"the mother of†¦Ã¢â‚¬  Women are viewed to be not really significant in the society in history. They are only existent to serve their men for physical and emotional aspect. According to history, women are only subjects and/or objects of the society. In this modern period, women still experience these kinds of situations in different countries around the world. It is good to obtain better understanding on the situations of women in different nations to justify the wholeness of women’s concept. Through this, we could be able to define and analyze the circumstances of women and how these concepts affect their womanhood in their own society. Therefore, the purpose of this paper is to discuss the three concepts of women in different societies – gender, oppression, and ideology. Women are made only for men. This is the usual perception towards women in the past. Gender is always been an issue for women’s status in the society. They have many limitations because of their gender. Women are known to be weaker than men because of the society’s perspective in history. Life for women is simple and basic for the whole nation but for women’s own situation, it is more complex and complicated because they have no freedom. For this reason, most women used to stay at home even if they have attained a certain degree of knowledge. After graduating in college, they will marry their man and stay at home – developing their sense of womanhood at home. Women are created to be the wife and mother of their family – no more and no less. In this procedure, it can be said that women’s gender has its own limitation in the society. It only means that they could not able to go beyond their limit such as serving the whole country. They are ‘imprisoned’ into their homes to serve their family – alone. These are only basic implications of women’s gender in the society but in Tamil, it more than expected. â€Å"Gender issues surrounding nations and nationalism are perhaps most clearly articulated at times of war, when bodies become the sites of conflict. The masculinization of war and citizenship has been recognized as being intimately connected, with the exclusion of women from the military crystallizing in their exclusion from citizenship (Segaram, 2001). Because they are also part of the war, women wanted to help hasten the freedom against colonialism. They are eager to serve their country and fight for their freedom. However, it is not accepted in the society seeing women being part of the battle. They can be there to be the healer of men but they could not be part of men’s batt leground. The main reason why women could not show their support for freedom in this aspect is because they are women. They are weaker and would not create clear focus and yet they may become the niche of losing. Women’s status in the society is always been a negative perspective. Because of this, women could not able to empower themselves and keeping their identity as weaker and dependent to men. Women’s gender is a deprivation of their freedom to walk straight and show the world that they could also make changes. Women are always left in their homes to nurture their children but they could not able to nurture their selves. Through this, many women suffer from psychological defects when it comes to their liberty and social interaction. Instead of empowering their hearts and minds, women are feebler and tend to depend on their partners for their needs. However, in society today, women wanted to change the notion of gender inequality. They are showing their freedom and independence to their society through working. There are also times when women are making money while their partner is the one nurturing their children. From this case, it can be said that that status of women is trying to make changes and equality to men when it comes to the needs of the society. On the other way around, oppression is a manifestation of social inequality. It lies within the issue of gender. Oppression is also an effect of gender deprivation of the society towards women. Once there is a social inequality, there is a form of oppression. Women’s oppression may exist everywhere – physical, mental, emotional, and even in literature, women is also being oppressed. Once a woman’s identity is used for personal purpose that is negative for women’s depiction in the society, it can be called as oppression. It only means that the concept of oppression is merely a complicated and hard deconstruction of women empowerment and social identity. â€Å"Ruling class women were increasingly treated as one more possession of a male controller of the surplus, valued as an ornament, a source of sexual pleasure or as a breeder of heirs. They would be protected from hardship and external dangers, but also cocooned from any interaction with the wider social world (Harman, 2002). † When a woman is controlled by a man with objection in the side of the woman, there is a simply a form of oppression. It shows that everything that is a form of hostility against women is oppression and it is shown in different parts of the world. Social inequality, discrimination, condemnation, and sexual objectivism are forms of oppression that women continue to experience from the history until now. Oppression is usually experienced of women in the third world countries. They were being oppressed by their partners and authorities. They experience this form of threat because they are voiceless and helpless. Women in these societies tend to become quiet for truth because they are afraid in the possible outcome of their ‘ideal justice. ’ Every woman who experience oppression is incapable of showing herself in front of others. She could not able to define her identity because she is treated as an object by her environment. Because of this, women’s perspective against this issue is more on the ideal side because most probably than not, they will experience this sense of inequality in their society. Another concept that affects women the most is ideology. Women have idealistic and observational based knowledge. They have the capability to work for the needs of the people around them especially for their family. According to research, women are more strategic than men especially in the third world countries. Women in these countries took all the burden right through their arms. Their partners may live them and find their own luck with the arms of others but these women who are mothers of 5-12 children could be able to feed all of them. Women have goals and purpose whenever they enter a certain situation or circumstances. In comparison to men, women would be able to accept their defeat and work harder but men would probably stop from doing his responsibilities once he experience defeat and failure. When a woman entered a situation, she has the guts to kneel to her authority and be with her partner. It exists in the aspect of religion. When a couple has different religion, the woman will bow down and accept the religion of her partner. This is a usual case for women who are part of religious countries like India. It can be said as a form of ideology because women believed in the sense of acceptance and survival. Women are more prone to adjustment that give them the capability create more ideas and perspectives in every situation. â€Å"The ideology of communalism plays around the game of numbers. It goes on to assert that the population of minorities is on the rise due to more wives and children of Muslims. And this will result in this Hindu Rashtra being converted to Islamic country (Puniyani, 2005). † However, more often than not, the society will dictate where a woman must go when it comes to religious issues. Therefore, woman’s ideology becomes a social or communal ideology. In conclusion to this, it can be said that women’s gender, oppression, and ideology are interrelating factors that deals with the trend and pattern of society’s perspective towards women. Gender will define the status of a person in the society. If she is a woman, more or less, she will experience certain oppression within her environment but through the depiction of ideology whether personal or communal will give a woman the capability to strengthen her use and status in her country. Life as a woman is a continuous battle against social oppression and inequality. There is always a need for armor and logical justifications of facts and evidences to make the status of women elevate to the next position. As time passes by, women’s status emerged to a better situation but there is always a challenge beyond everything. Women need to face the different social threats and disabilities to show her dignity and pride in her field. The purpose of each woman today is to make a change for the survival of women in the traditional society that deals with discrimination and social destruction.

Ojibwe aboriginals in Cass Lake/Leech Lake Minnesota Including their History Treaties Essay

I. Introduction The Ojibwe (Plural: Ojibweg) are people who belong to the First Nation and of a big Native American language group. They are on top in terms of prevalence among the North American native language tribes. Scholars and Elders of Ojibwe perceive that the group has historical relations with several other bands that share some language points. The Ojibwe oral tradition gives light to such speculations as it indicates the Ojibwe to be part of the â€Å"Three Fires of Anishinabe,† along with the Ottawa and the Potawatomi (Turtle Island Productions, 2003). In the Ojibwe language, â€Å"Anishinabe† pertains to â€Å"original people,† â€Å"original man,† or â€Å"one of the people.† This is how the Ojibwe people prefer to be called. The word â€Å"Ojibwe† is spelled in many forms, owing to how the Euroepans of early times heard and spelled it. Some of the forms include â€Å"Ojibewa,† â€Å"Ojibwe,† â€Å"Otchipwe,† â€Å"Chippewa,† or â€Å"Chippeway† (Turtle Island Productions, 2003). For the purposes of this paper, the term â€Å"Ojibwe† will be used. The Gaa-zagaskwaajimekaag, or the Leech Lake Indian Reservation, houses the Ojibwe people in the north-central parts of Minnesota. According to the census of 2000, it is the largest Indian reservation in the state, with its population amounting to 10,205 in that year (â€Å"Leech Lake Indian Reservation†, 2007). The most dominant community within it is the Cass Lake. Ten other communities within the reservation include Bena, Pennington, Sugar Point, Ball Club, Onigum, Smokey Point, Inger, Squaw Lake, Mission and Oak Point (Indian Affairs Council, 2007). How the Ojibwe people came to live in this area of Minnesota and how their settlement was established throughout histories of treaties will be the subject of this paper. Contemporary issues that face the Ojibwe people of Leech Lake will also be discussed. II. The Leech Lake Ojibwe and their History According to history shared through oral tradition, the Ojibwe people originally lived along the bays of North America, speculated to be either in Hudson Bay or in St. Lawrence gulf. By the 1400s, the climate in the North America became way cold so that in effect, the first Ojibwe bands decided to move towards Lake Huron, and later further north to occupy the shores of Michigan. Their movement continued westward until they reached Lake Superior in the 1500s (Sultzman, 2000). Pushed by war and fur trade, the Ojibwe people made an expansion towards the west, east and south until they had control over a vast portion of southern Ontario and lower Michigan in 1701, and won over the northern portions of Wisconsin and Minnesota in 1737. Movements continued until the Ojibwe people had settlements in so many areas by the 1800s, Minnesota to include. However, eventual takeover of the whites forced the Ojibwe onto reservation (Sultzman, 2000). Another way to view the Ojibwe migration is to take after what their oral tradition discusses: that one of their â€Å"miigis† or â€Å"radiant beings† related a prophesy that the Ojibwe people should move further west if they desire to maintain their traditions amidst the arrival of European immigrants. Thus the Ojibwe people made the movements discussed above, some of them finally settling in Minnesota (â€Å"Ojibwa†, 2007). It was on the small islands of Leech Lake where the Ojibwe in Minnesota first settled in the 1700s. The area became home to the Pillager Ojibwe and Mississippi bands, but southwest portions of it were taken by 1847 treaties to be allotted for the tribes that were moved from Wisconsin. (â€Å"Ojibwa†, 2007). The rest of the Leech Lake Ojibwe lands were relinquished to the United States government by the treaty of 1885, leaving the Ojibwe with the establishment of the 670,000-acre Leech Lake Indian Reservation (Oakes, February, 2005). The first treaties that were set in place were usually termed as â€Å"Peace and Friendship Treaties.† The aim of such treaties is to build healthy ties among the Ojibwe people and the Europeans. Such treaties provided the foundation for resource sharing to be made possible between the aborigines and the settlers (â€Å"Ojibwa†, 2007). The treaties that followed, however, entailed cessions of lands. These were perceived to serve as advantageous for the territorial interests of the U.S. However, such cessions were not accompanied by clear terms that were understood entirely by the Ojibwe people. The reason behind this is the disparate cultural perspectives of the Ojibwe and the government regarding the land. The government sees the land as a commodity, and something of worth at that. Thus, for them, land could be purchased, entitled for exclusion, and traded without restraint (â€Å"Ojibwa†, 2007). The Ojibwe people, on the other hand, perceive land to be non-exclusive. For them, land should be shared completely to everyone, in the same way that water, air and sunlight should be treated. During the period of treaty conferences, the Ojibwe did not know anything about exclusive land ownership or entitlement, moreover of selling land. Thus, modern time legal debates on treaties and of interpreting them usually expound on the disparity among cultural understanding of terms in such treaties. Only with cultural sensitivity and comprehension could obligations and rights based on such treaties could be understood (â€Å"Ojibwa†, 2007). One such treaty where cultural sensitivity could be applied would be that of 1864. With the intention of transferring other Ojibwe bands in Minnesota to Leech Lake, the 1864 Treaty was made to expand and fortify the reservation. Changes in plans were made however so that in 1967, the White Earth Reservation was established to house all of the Ojibwe. 1873 and 1874 executive orders reduced the lands of the Leech Lake Reservation (Indian Affairs Council, 2007). Tax forfeitures, allotments, and seizures for government forests and parks later reduced the remaining land until only approximately five to six percent of the original area was left to the Ojibwe people (Giese, 1997). The severe reduction of Ojibwe lands was the gravest that any tribe in Minnesota has experienced. This was made worse by the increasing valuation for the lakes and forests of the reservation as whites increasingly settled in Minnesota. It was only in recent years that the pattern of land loss was inverted (Oakes, February, 2005). III. Further Treaties and Relevant Events in Leech Lake Ojibwe History In 1881, the United States Army Corps of Engineers began to build dams at lake outlets including that of Cass and Leech Lake to provide a stable water power for Minneapolis. In the course of such activities, water levels rose seven feet such that Ojibwe homes, rice beds, food and burial grounds were destroyed (Oakes, February, 2005). Meanwhile, the Dawes Act of 1887, along with the Nelson Act of 1889, made it possible for individual Ojibweg to be allotted and sell parts of reservations lands to settlers, railroads, and timber companies. Because of land sales, fraud, and tax forfeitures, more Ojibweg lost their lands through these Acts (Oakes, February, 2005). By 1898, the Leech Lake Ojibwe’s anger over their loss of land and reckless logging activities in the area reached boiling point, resulting in gunfire exchange that lasted for three days and seven deaths among federal soldiers. The battle was recorded as the last between American soldiers and American-Indian natives. In gratitude to the stoppage of what could be a full-blast Ojibwe revolt, the government forgave the involved Ojibweg. In 1908, the concern of aggressive logging activities in the region pushed the United States government to form the Chippewa National Forest (Oakes, February, 2005). It was in 1912 when a white family started the pioneer fishing resort on Cass Lake. From there, several people followed suit until tourism became the reservation’s second major industry, though it was not the natives who drew much of the profit. On the other hand, 1925 saw to the decline of timber supply in Cass Lake and the fall of the great logging boom (Oakes, February, 2005). In 1933, the outpour of white settlers in the reservation ended as the US Government Land Office in the area closed. Yet to date, white settlers in the area remain to be more than half (Oakes, February, 2005). 1937 saw to the Leech Lake Ojibwe adopting its first ever constitution. Legal activities of the tribe developed as 1972 saw to the Ojibwe band settling a lawsuit for the reaffirmation of their right to hunt, fish, and gather within the bounds of the reservation beyond what is regulated by the state. This was the first of its kind and affirms the drive of the Ojibwe people to keep their traditions alive, beyond the restrictions of the government (Oakes, February, 2005). The year 1975 was witness to the growing determination of the Ojibwe people to fight for their rights as a people when 75 Ojibwe students walked out of their classes in protest against racism, cultural insensitivity, and discrimination in Cass Lake Junior-Senior High School. In response to this, the Ojibwe people started the culture-based school, Bug-O-Nay-Ge-Shig, for their youth (Oakes, February, 2005). To date, the school is showing great progress. Meanwhile, the Ojibwe started operating casinos in 1983 after the rule of the federal courts stated that Indian tribes must be given the liberty to gamble, as respect to their culture. In 1998, the Ojibwe created its own police force through a federal grant, by which it started to administer its own civil rules (Oakes, February, 2005). It was in 2002, however, that a major breakthrough in the political arena happened when Elaine Fleming became the first Ojibwe to be elected as mayor by the residents of Cass Lake (Oakes, February, 2005). IV. The Leech Lake Ojibwe Today Today, the Leech lake Ojibwe culture remains vibrant and developing. The Ojibwe in the reservation continue attending â€Å"jiingotamog† gatherings for their spiritual customs, and the â€Å"niimi’idimaa† for their social customs. Traditional methods of hunting, harvesting, and making medicines and sugar are still being maintained. Ojibwe people still participate in sun dance ceremonies. Even the sacred scrolls of old are being kept hidden for future interpretation (â€Å"Ojibwa†, 2007). Ojibwe people also maintain their traditional burial methods of erecting â€Å"Spirit houses† over burial mounds and markers made of wood with the dead’s doodem written on it. These special burial grounds have been viewed with much value that they have become endangered to thieves. The Native American Graves Protection and Repatriation Act was made to respond to such issues and have benefited the preservation of the Ojibwe’s burial traditions (â€Å"Ojibwa†, 2007). The Leech Lake Ojibwe band has also been pioneering in securing their rights to fish, hunt, and plant wild rice — practices which are embedded in their culture as a people (Indian Affairs Council, 2007). Another aspect that determines the maintenance of the Leech Lake Ojibwe’s cultural integrity is its continuation of its traditional extraction of medicine and food from plants, as well as other such activities bound by tradition (US Environmental Protection Agency, 2007). Meanwhile, the Leech Lake Ojibwe had organized community councils with the intent of airing their political concerns. They have also seen to it that they have their own means to health services, education, fire protection, and such community necessities. The band even started a burial insurance program in 1995 (Indian Affairs Council, 2007). As for the State, it pays the Leech lake Ojibwe tribe for controlling its use of resources within the reservation. Furthermore, the Ojibwe also deputizes the conservation officers of the State so that their own tribal natural resource codes will be enforced (Indian Affairs Council, 2007). Because the Ojibwe band was permitted to operate casinos, such casinos have made the band Cass County’s biggest employer (Indian Affairs Council, 2007). Through an Ojibwe currently residing in Oregon, the Leech Lake Ojibwe also markets their very own products of wild rice and locally-made craft baskets internationally (Giese, 1997). Today, the Leech Lake Ojibwe tribe decided that the reservation must keep its existence in line with the treaties and executive orders upon which it was founded. This is because even with the said treaties and orders at place, they could still exist as a people within the bounds of their cultures, traditions, and beliefs (US Environmental Protection Agency, 2007). For one, the tribe still holds its constitutional and natural sovereign power over the reservation and its people. Further, the tribe also holds power over the activities of outsiders in the reservation, for as long as such activities affect or threaten to affect the welfare, political integrity, heath, and economic security of the Leech Lake Ojibwe (US Environmental Protection Agency, 2007). The Ojibwe people, with the treaties in place, are also able to maintain regulatory authority over the water resources of the reservation. This is because having the inherent rights to the reservation’s waters, their intent is to ascertain that their water resources would remain viable for generations to come, the reservation being their permanent home. The Ojibwe people of Leech Lake also serve for the protection and preservation of its waters since with this comes the promotion of the tribe’s historic and religious values. By doing so, they are also able to maintain a suitable environment for the reservation’s wildlife, something which has been embedded in the values of the Ojibwe as a people (US Environmental Protection Agency, 2007). However, though the Ojibwe people of Leech Lake have been perceived to have maintained their culture and traditions, a sad fact looms over the band. The number of youths in the reservation who have been involved in drugs, alcohol, violence, and imprisonment is appalling. Murders have been common in the area. Statistics indicate that the Leech Lake Reservation is one of the worst places for children in all of Minnesota (Oakes, April, 2004). A 1999 government research found Cass County to be the poorest in terms of children’s safety and health. It was also determined in 2002 to have the most children who live in foster and care homes. Majority of these cases entail Ojibwe children who were abandoned by their parents or taken forcibly away from them on grounds of neglect, delinquency, or even abuse. The main thrust behind this seems to be alcoholism, which plague the Ojibwe people of whatever age and gender. Parents leave their children behind on accounts of being drunk, or imprisoned because of some crime they did while drunk (Oakes, April, 2004). Thus, death looms eight years earlier over the lives of the Ojibwe in the Leech Lake reservation (Oakes, April, 2004). And this fact is something to be bothered about, especially when considering the current status and welfare of the Leech Lake Ojibwe people. It is a threat that must be dealt with, if the centuries of battling with treaties, fighting for their rights, and maintaining their cultures and traditions will not be put into waste. The Ojibwe of Leech Lake are a beautiful people who have a great history behind them, and a great culture and tradition with them. It thus matters, more than the treaties, to make efforts to keep their welfare and their people alive, because if not, we know that something great will die.

Wielding the Sword of Truth

There is that famous saying that â€Å"pen is mightier than sword†. A common interpretation to this statement goes like this: a pen is a better weapon, may it be for offense or defense, than any weapon for destruction. But another interpretation is also apt for the statement: the pen of the writer, and the output it produces, shall be able to withstand any blow from any weapon, however destructive, that tries to destroy or repress the ideas it tries to share to the world.Throughout the world, through countries’ experiences of political turmoil and all the civil repression that comes along with most of it, time only seems to lend more and more credibility to this statement. â€Å"Didn’t you know that manuscripts don’t burn? † (Bulgakov, 1967), this is a much-quoted line from Mikhail Bulgakov’s The Master and Margarita. It was spoken by Satan (in the person of a foreign professor/magician named Woland) to The Master, a writer who burned his com pleted novel in an effort to keep the Soviet authorities from reading it.Being one of Bulgakov’s main theme in the novel, it highlights the important role of writers: observing and writing about the social situation, amidst all the threat of a repressive and controlling government, with the object of sharing to others what the writer has seen and not just putting it away, never to be read, out of fear of arrest or torture—to shed the light of freedom in the darkness of an unfree world. This theme was said to be based on Bulgakov’s personal experience of burning the early version of The Master and Margarita in fear of punishment from Soviet authorities.Thus it can be said that The Master has some autobiographical element from the author itself. The period when the novel was set corresponds to the time that Bulgakov wrote it: 1930’s, with the communist Bolsheviks reigning over all of Soviet Russia, and Stalin as the head of the said ruling party and of the country. This period was characterized by severe government control, not just on the economy, but on almost every move of the citizen of its country.And while in this time Russia is deemed to deliver good results, as it is considered as one of the superpowers of the world, internally, the system is mired with conflict and threat-and-control-subjected citizens. Those people who challenge the status quo and the government’s way of running the country are immediately taken into custody and sent to psikhushka where they are to be imprisoned as to stop them from â€Å"polluting† other people’s minds. Thus, to avoid imprisonment and torture, several writers, Bulgakov included, chose to destroy their deviant literary works.However, in writing the second draft of the novel, and with it having the abovementioned theme, it seems that Bulgakov has realized the futility and repugnancy of destroying one’s own work in favor of a trouble-free existence. This is reflecte d in the much-quoted line and in Woland’s returning of The Master’s burned novel. The scene and the theme corresponding to it signify the author’s revised stand that a person whose eyes had been opened and exposed to the truth has then the responsibility of spreading this truth to the society, no matter how much that person is to be oppressed.That person has to have the courage to bump through the walls that the oppressors build before them because he/she has been entrusted with a great responsibility. It is cowardly for that person to deny the world of his/her knowledge since with it; the person denies the world the chance to know what they ought to know. At the same time it is cowardly, destroying one’s own truth-revealing work is also futile since even though the output has been destroyed, thus removing any implicating physical evidence of deviance, the idea is still on the person’s, and perhaps of other people’s minds.Bulkagov, upon maki ng the statement about the futility of manuscript burning, sends a hopeful and encouraging message, most especially to writers to shed their fears and rally for truth even amidst the threat of retribution from the authorities who seek to repress the truth by repressing the writers’ and the people’s ideas. Knowing the truth, it is said, is a privilege of everybody. Therefore, those who have initially been exposed to it have to extend this privilege to others—the truth becomes their responsibility.And since this world of ours there are people who try to deny this privilege to persons other than themselves—those autocrats who usually believe that common people deserve to know only what they choose to divulge, however small a peek to the whole picture it is—the truth-knowing person, in this case, the writer needs to whip out his pen and use it as the weapon that shall thwart the repression of truth. True, the pen is mightier than the sword. But the pen is only as strong as the courage and nerve of the writer that wields it.By the bye, a pen is only a pen; a written paper is still only a paper; easily destroyed by fire or any other means, but the idea and observation of a writer, or any person for that matter, remains his/hers alone—irrepressible, and once acknowledged, indestructible by any controlling authority. Unless the writer sharpens his/her pen with courage for the revelation of truth, however sad to say, in that case, the pen shall forever lose to the swing, no, even from the mere presence of the sword of repression.

Hooters vs the EEOC

Is Hooters’ employee selection critical to the effective implementation of its strategy? Do the job specifications for Hooters restaurant servers have a discriminatory effect against male applicants? Does Hooters management appear to have a bias against males? Response: Hooters employee selection is critical to the effective Hooter’s primary image is that of sex appeal and the entire waitstaff is the reflection of the company’s image. Hooters main target audience is middle age men and the business sell wings by using the sex appeal of it’s servers. Hooters has a reputation of having only female waitress that are very attractive with little uniform. Even their logo resembles a female anatomy. Their whole business model is based on those principals. Majority of the customers go there to get served food and entertained by attractive waitress. Hooters is a major food retailer with 400 restaurants that employe thousands of people primarily women. These women are making a living with having a job at Hooters. Hooters has the right to hire only female waitress because that’s their ompany image and principal. Having a male waiter at Hooters just doesn’t mix with company image. Hooters will also loose a lot of customers if they integrate, because the majority of the customers go there for the female waitress. That’s what makes Hooters different from the other restaurants. There are a lot of restaurants that sell the same type foods. The customers have a lot of choices of restaurants but Hooters customers go there bec ause of the all girl attractive waitress. Hooters restaurant does not have a discriminatory against male applicants. They are not completely segregated company. They are not biased against male they can still have a career with Hooters. Hooters hires male applicants for managerial, cook and busboys positions. The management have to keep up to the company principal and image. So they are not allowed to hire any male waiters because it goes against the company image. Do you agree with Hooters’ position that female gender is a bona fide occupational qualification for the position of restaurant server? Do recent court decisions support management’s arguments? Response: I agree with Hooters’ position that female gender is a bona fide occupational qualification for the position of restaurant server. The company image and business strategy is based on the female waitresses. If you ask a Hooter customer, â€Å" what’s special about Hooters? † Their response will be about the attractive female waitress. Not about how good their burgers are. Hooters feeds both their customer’s mind and stomach. The court decisions does support the management’s arguments because they can not change their business strategy. Having male waiters will defiantly have a big impact on their business.

Supercuts’ Market Segmentation

All of our target market segments are either of American, Canadian, British, or Puerto Rican nationality and come from lower to middle social classes. Segment 1: 18-50 years old men Supercuts have identified several target market segments that will be pursued. The largest market segment (65%1) are male customers aged between 18 and 50 years old who want to have a current look at an affordable price in a convenient location. These mostly urban area citizens are usually in hurry and aren't too picky with the design of their hair cut. These customers come to the salon on average every two weeks to let their hair cut.They hardly ever buy hair products from the company. Estimate of market size: 42. 3 million (32 million for US only) Support requirements: Supercuts have reasonable prices and have a lot of salons which are located in strip malls to maximize visibility and convenience. With the company, no appointments are necessary so a customer can get his hair done whenever he has few min utes of free time. Positioning statement: â€Å"Quick and fashionable haircut will move you faster on your way to success. † How to reach the segment: * Promotion via email, newsletters * Billboards on freeways, in malls Articles or advertisements in newspapers, magazines * Free haircut events in the malls * Reference rewards Price sensitivity: Because they are coming from lower or middle income category, the customers could be sensitive if the prices rise. However, if the company is loyal to them and they become long-time customers, they will most likely remain with Supercuts because to find a new good salon would take too much effort and time which these men don’t have. Segment 2: Parents of 3-13 years old children Another segment of their target market would be parents of usually younger children, between 3-13 years old.These parents want to get a cute haircut for their children. They require fast service for good price. They expect to bring their kids, get the hair cut done in 5 minutes, and leave. Children don’t like waiting. They require action or entertainment otherwise they will get bored and they will start crying or misbehave. What the parents are looking for is a nice hairdresser who will talk to the child, or who will give them a toy to play while she/he will be working on the child’s haircut. By this both the hairdresser and the parent will avoid stress from having to make the child calmer when he/she doesn’t want to get haircut.Going to hairdresser with a child should be from now a pleasant situation where a parent can relax with a cup of coffee and magazine in the hands, and doesn’t have to feel any negative feelings, inconvenience, or stress. Regarding necessity of getting a haircut, little boys usually need it once in a month or two, girl from two months to a year depending on the haircut. Estimate of market size: 33. 5 million (25 million for US only) Support requirements: Company’s priorities a re to be fast and convenient for an affordable price which will catch the attention of many parents.Hairdressers are very talkative and nice so children will not feel afraid of getting a haircut with them. Supercuts’ staff is trying to build loyalty with their little customers so when they grow up they continue using their services. Positioning Statement: â€Å"With us you can tranquilly drink your cup of coffee while we will be taking care of your child. † How to reach the segment: * TV commercials, advertisements in magazines * Billboards on freeways, in malls * Advertisements directly to mail box Free haircut events for children at elementary and middle schools, sporting ; extracurricular events while having parents present * Reference rewards Price sensitivity: Parents appreciate the convenience of having a stress-free salon visit with their child more than possibly higher prices. On the other hand, Supercuts still must consider the families’ lower or middle class background. Segment 3: Busy parents Third segment would be mothers or fathers with children requiring a lot of attention, especially employed parents for who time is money and who have to take care of their children at the same time, no matter if it is the man or oman taking care. They need to find few minutes in their busy schedule and get a new haircut for themselves. More than for complicated designs, they are looking for an easy haircut. At the same time, they still want to look chic. Estimate of market size: 29 million (23. 5 million for US only) Support requirements: Supercuts’ benefits are an easy access, parking, and the salon’s proximity to other big stores or supermarkets like Wal-Mart and Target. Customers can get their fast haircuts and do household shopping at once.From another point of view, Supercuts are known for staying on top of hairstyle trends, therefore the popularity of these salons increased by the interest of customers who would like to l ook fashionable. Keeping up with the changing trends is essential to the company. â€Å"We added ‘Supercolor’ quick color services since so many customers are now interested in getting highlights† says Alan Storry, the vice president of  Franchise  Development for Regis Corp. 2 At Supercuts, the staff often offer free samples of hair products which especially a lot of women appreciates. Positioning Statement: â€Å"Look chic in less than 20 minutes. How to reach the segment: * Promotion via email, SMS * Advertisements and discount cards in magazines, newspapers * Billboards on freeways, in malls * Reference rewards Price sensitivity: Lower prices are expected for this segment, but it might differ from family to family. Some families have a lot of children therefore they cannot afford getting expensive haircuts, some families have just one child, so even though the parents can still be really busy, they could pay for their haircut a bit more. Sources: 1 http: //www. wikinvest. com/stock/Regis_(RGS)/Supercuts 2 http://www. bison. com/profile_Supercuts_06012007